Obtaining Apple approval can be tough. Their guidelines are strict and change frequently, so it is important to keep up-to-date and constantly strive to gear your apps toward their likes and dislikes.
This article provides tips on what to do and what not to do when publishing an app for iOS.
We always recommend requesting a review before publishing your app. We will review your entire app and ensure it meets Apple's requirements and increase the likelihood of approval.
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What NOT to do:
- Present information about the business, which comes off as purely marketing-geared.
- Info and Web Site features contribute to this, so keep them to a minimum.
- Leave features or content incomplete.
- Make sure every button works and there is no filler content within your app.
- Apple frequently rejects for broken links and features, as well as messages like "coming soon" or "TBA", which indicate the app is not complete.
- Mention any other platforms or Apple copyrights anywhere.
- This includes in your Publish step info, like the app description and splash loading screens.
- If Apple sees a logo for Android, they will reject it right away.
- Include features that are irrelevant to the business.
- "Filler features" usually include the Notepad, Car Finder, and QR Scanner features.
- Though these are useful for many businesses, for the most part they come off as transparent attempts at adding functionality.
- Upload multiple apps at a time.
- Apple views this behavior as spamming the App Store.
- If you have several apps you need to publish, plan to publish them one at a time.
- Use poorly designed, blurred or bad quality images.
- All images and screenshots should be properly sized for both iOS and iPad.
- If you are not optimizing your app for iPad, do not publish for iPad.